Saturday, September 04, 2010

The ABCs of E-Reading New Devices Are Changing Habits. People Are Reading More, Even While in a Kayak

(See Corrections & Amplifications below .)

People who buy e-readers tend to spend more time than ever with their nose in a book, preliminary research shows.

[reading] Radim Malnic;

A study of 1,200 e-reader owners by Marketing and Research Resources Inc. found that 40% said they now read more than they did with print books. Of those surveyed, 58% said they read about the same as before while 2% said they read less than before. And 55% of the respondents in the May study, paid for by e-reader maker Sony Corp., thought they'd use the device to read even more books in the future. The study looked at owners of three devices: Amazon.com Inc.'s Kindle, Apple Inc.'s iPad and the Sony Reader.

While e-readers are still a niche product just beginning to spread beyond early adopters, these new reading experiences are a big departure from the direction U.S. reading habits have been heading. A 2007 study by the National Endowment for the Arts caused a furor when it reported Americans are spending less time reading books. About half of all Americans ages 18 to 24 read no books

People who buy e-readers tend to spend more time than ever with their nose in a book, preliminary research shows. Simon Constable and Marie Baca discuss.

for pleasure, it found.

Some 11 million Americans are expected to own at least one digital reading gadget by the end of September, estimates Forrester Research. U.S. e-book sales grew 183% in the first half of this year compared with the year-earlier period, according to the Association of American Publishers.

Comparing the E-Readers

Take a closer look at the Kindle, Nook and iPad

Among early adopters, e-books aren't replacing their old book habits, but adding to them. Amazon, the biggest seller of e-books, says its customers buy 3.3 times as many books after buying a Kindle, a figure that has accelerated in the past year as prices for the device fell.

It's too early to tell the reading lift will sustain after the novelty of the gadgets wears off, and the devices go mass market. But because e-book gadgets are portable, people report they're reading more and at times when a book isn't normally an option: on a smartphone in the doctor's waiting room; through a Ziploc-bag-clad Kindle in a hot tub, or on a treadmill with a Sony Reader's fonts set to jumbo. Among commuters, e-readers are starting to catch up with BlackBerrys as the preferred companions on trains and buses.

Editors' Deep Dive: E-Readers Crowd Market

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Since getting her Kindle last year, Leslie Johnson has been reading more often and in more places—like on a kayak. On a recent trip, the 34-year-old engineer from Albany, N.Y., settled into a science-fiction novel while her husband fished. "I put it in a waterproof cover," she says.

A Writer's View

Mystery and thriller author Michael Connelly says he has about 30 e-books on his Kindle, Sony Reader and iPad, though he also still reads print books because he gets so many samples from his publisher.

"I will never stop loving the printed book," Mr. Connelly says. Yet, "I am very interested in this world. E-books are here to stay." He adds, "There is the advantage of being able to carry multiple things. I travel a lot—believe me, I notice the weight."

The first consumer e-books, which were released in the 1990s, failed to catch on among consumers who were stuck reading them on computers or tiny cellphone screens.

The Pace of Reading

Earlier this summer, Jakob Nielsen, a Silicon Valley researcher who has studied how people interact with technology for more than two decades, recruited 32 volunteers and asked them to read short stories by Ernest Hemingway in print, on an iPad and the Kindle. Mr. Nielsen timed how long it took them to read a story on each device. Compared with print, iPad readers were 6.2% slower and Kindle readers were 10.7% slower, though the difference between the iPad and Kindle results wasn't statistically significant. Mr. Nielsen suspects the slowdown is caused by the screen technology in the devices, which is still less sharp than print.

"Both devices give you a more relaxed feeling as opposed to a computer," said Mr. Nielsen, who runs research firm Nielsen Norman Group along with former Apple researcher Donald Norman.

The Future of the Book

  • 51% of e-reader owners increased their purchases of e-books in the past year. Source: Book Industry Study Group survey
  • 9% of consumers increased their purchases of hardcover books in the past year. Source: Book Industry Study Group survey.
  • 2.6 Average number of books read by e-reader owners in a month. Source: Marketing and Research Resources
  • 1.9 Average number of books read by print-book readers in a month. Source: Marketing and Research Resources
  • 176% Increase in U.S. electronic-book sales in 2009. Source: Association of American Publishers
  • 1.8% Decrease in U.S. book sales in 2009 from a year earlier. Source: Association of American Publishers
  • 86% of e-reader owners read on their device more than once a week. Source: Marketing and Research Resources
  • 51% of e-reader owners read on their device on a daily basis. Source: Marketing and Research Resources

In creating the Kindle, Jeff Bezos, Amazon's chief executive, says he set out to develop technology that could encourage long-form reading, instead of just snippets.

"Everything is about getting the device to disappear so that you can enter the author's world," he said in a recent interview. "A nightmare scenario for me would be if this device would ever beep at me while I'm reading."

Gender Gap Narrows

E-readers also appear to be narrowing the gap in how men and women read. A study, released this month by the Book Industry Study Group Inc. found that men are bigger consumers of e-books than women by a narrow margin. Among e-book buyers, 52% were men compared with 48% for women—a reversal of print books, where women buy more.

E-reader users also say that 52% of their e-books were ones they purchased, while 48% of their e-books were free because they were sample giveaways or out-of-copyright.

Libraries are expanding services that let patrons virtually "check out" an e-book through the Internet, with e-book files that automatically lock down after the end of the loan period. According to the American Library Association, 66% of libraries offered e-book loans, up from just 38% in 2005.

The most checked-out adult fiction e-book at libraries is Stieg Larsson's bestseller, "The Girl with the Dragon Tattoo," according to Overdrive, a company that provides e-book loans for more than 11,000 libraries. The same is true at Amazon, the largest e-bookstore online, where Mr. Larsson also tops e-book bestseller lists.

There are some aspects of reading a print book that e-readers still haven't been able to re-create. Digital locks on e-books make it harder to lend a book to a friend, though free works are being shared much more rapidly online than ever before. Scribd.com, a social publishing and reading website, is used to share books and documents about 10 million times each month, the company says.

Page numbers are a problem for e-books, since the number of words on a virtual page depends on the size of the screen and type. Pages may be antiquated, but they're very helpful for making sure reading-club participants or students in a classroom are all on the same page. No page numbers also means there's no skipping ahead to sneak a peek at a page near the end of a book. Most e-readers have tried to replace page numbers by showing the percentage of the book read.

Range of Features

Technology has brought a range of features to books that wouldn't be possible in print. Children's author Lynley Dodd sells a title from her "Hairy Maclary" series as an app for the iPad. It lets parents or kids record themselves reading the book aloud, and a paint function lets kids color the original drawings themselves.

With an e-reader, readers can hold and turn pages with just one hand. Some readers hail how the devices can become large-type books with the click of a few buttons—and back-lit devices like the iPad work in bed even when the lights are off. Free sample chapters, common on most online stores, make it easier to try out—and potentially give up on—books before committing to a 400-page tome.

But paper pages do have one benefit that electronic devices don't have: They don't need to be put away during takeoff and landing on airplanes. On a recent trip to Seattle, 64-year-old Jamie McKenzie, a Bellingham, Wash.-based writer, said he felt a sense of superiority when his seatmate was asked to turn off his Kindle to prepare for takeoff.

"That guy may have had access to 10,000 books, but I was the one who was able to keep reading," he says.

Write to Geoffrey A. Fowler at geoffrey.fowler@wsj.com

Corrections & Amplifications

U.S. electronic-book sales increased 176% in 2009, while total book sales in the U.S. fell 1.8%, according to the Association of American Publishers.

Of individuals who own e-readers, 86% read on their device more than once a week, and 51% read on their device daily, according to Marketing & Research Resources Inc.

In a previous version of this article, the chart incorrectly reported the numbers, showing that e-book sales rose 1.8%, total book sales fell 51% and that among e-reader owners, 86% use their device daily and 176% read on their device more than once a week.

On Ebook Readers from Hope Clark's Funds for Writers Newsletter

Volume 10, Issue 36
September 5, 2010

WHY E-READERS ARE THE BEST THING SINCE SLICED BREAD [for authors]

I've heard it all. E-readers are too expensive...they are just another toy...e-books cost too much...blah, blah, blah.

Hey, people. E-readers and e-books are making people read more. They aren't moving their books from paper to electronic, either. Most of them are reading electronically IN ADDITION TO reading paper.

http://online.wsj.com/article/SB10001424052748703846604575448093175758872.html -- The ABCs of E-Reading, New Devices Are Changing Habits. People Are Reading More, Even While in a Kayak By GEOFFREY A. FOWLER And MARIE C. BACA

What does this mean for you?

1. More opportunity to land a contract.
2. More sales. [Yes!!--NS]
3. More chance to make a living as a writer. [Double, triple, quadruple Yes!!--NS]

People with e-readers seek out books. They feel entertained on those high-price electronic toys. They love the experience. Frankly, I'm not concerned with what the logic is. If e-readers
make people read more, I'm all for it! Write the books in crayon or laser beams, for all I care. I cheer for anything that peddles the written word.

11 million Americans are expected to own at least one digital reader by the end of September. U.S. e-book sales grew 183% in the first half of 2010. You can't blow off those numbers.

When I tout e-books, one or two readers fuss at me, accusing me of trying to slay the tradition of paper. I've heard "there's something about holding a book" as many times as I've read "writing is like breathing to me." It's become cliche.

I love this trend! Reading is resurging. And guess what? More men read e-books than women. It's opposite for paper books. Why is this so wonderful? Because little boys will be more inclined to read, if this statistic is solid.

This news excites me. I own a Kindle DX, and I have to admit that it's addictive. I also eye with envy the newest e-reading products. It's like buying a new phone, a new monitor, a new
laptop. You're intoxicated with the feel of that new electronic tool. You run home and open it up, maybe neglecting dinner and skipping a couple of television shows in order to play with it.

Hey, I see little wrong with reading binges. Sure beats the heck out of movie, television, video game and texting habits. It's reading back on track, on a high, and I'm all for it.


Hope Clark

Editor: C. Hope Clark
Mailto: Hope@fundsforwriters.com
Website: http://www.fundsforwriters.com
Newsletter: ISSN: 1533-1326

On "Spartacus" and 1960s Epic Writing

Rewatched the film Spartacus last week and I discovered something that many still do, as if now were forty plus years ago. Individual characters should be just that--individual. They should sound differently, use words differently, use different words and rhythmic phrases, perhaps even be more silent than some, more talkative than others.

Spartacus himself was supposedly a long-term slave, and perhaps a soldier turned slave, either way he sounds like a character, like the Kurt Russell lead in "Soldier" who speaks less than 100 words within the entire movie, but says much with his eyes and actions.

Kirk Douglas' Spartacus talks to much and speaks too well; he speaks as if educated and always talking throughout his day.

His slave wife, Jean Simmons, is even more elegant and, again, as an uneducated slave she's too snotty in tone and too verbose, although she's clearly in place to make the lead appear more a man, while her status as an unpaid sex slave prostitute is always kept to the fore, even in the promotions.

Oddly, the one slave who should talk all the time because he is educated is Tony Curtis, who seems to be mostly present to further the subtext that Romans were bisexual.

But, then again, they skipped as neatly as you please the fact that Spartacus went from virgin to husband with child expected because even though these topics clearly must have been in the novel, the subject of sexuality of male on male, or a hero being a virgin shan't be dwelled upon.

Icky Romans are bisexual and we run from them, icky Roman women are over-sexual and get a good man killed, black men are only around to make white men look open-minded and heroically deep, cute male slaves are only around so every man can hit on him for sex until his "best friend" gets the privilege of piercing him through with a phallic sword.

It's an interesting movie, but don't learn how to write or act from it, but how not to. Performances that do maintain naturalism are Curtis and Peter Ustinov and even the cryptic John Gavin, the only American ever signed to play James Bond. [see IMDB for more on that]