Monday, May 27, 2013

Media Source Africa via FilmAngels at LinkedIn: Netflix to Invest Heavily in New, Original Productions

Netflix to Invest Heavily in New, Original Productions

Netflix chief content officer Ted Sarandos revealed in an interview with the Hollywood Reporter that he’d like to double his originals load in 2014. That would mean eight new series for a total of sixteen new shows, and some of them might even be owned by Netflix rather than simply licensed.
On his wish list for potential collaborators: Warren Beatty, who he argues has been constrained by the limits of theatrical run times, Sofia Coppola and Jodie Foster, who directed an episode of Orange.
...House of Cards, which Sarandos snapped up in a jaw-dropping $100 million, two-season deal, bowed Feb. 1 to near-unanimous praise, with many heralding the streaming service as a legitimate rival to premium cable outlets HBO and Showtime. (The coming Emmy season will test that theory.)
In the quarter that House of Cards premiered, Netflix’s subscriber base jumped more than 2 million to 29.2 million domestic streamers (36 million members worldwide), bigger than HBO's reported 28.7 million subs.
It's interesting to note that reducing artificial scarcity is probably one of Netflix's most controversial moves in the industry:
" There’s no question when we launched our series, thirteen episodes at a time that the one thing that everybody agreed on in this town was that it was insane. I got a call from every network executive I knew who said: “Don’t be crazy. You’ve got this huge investment, drag it out.
Make ’em come back every week, and you could launch new things off of them.” It just sounded to me like the same kind of managed dissatisfaction that is the entire entertainment business. I believe there’s a bigger business in customer satisfaction than managing business satisfaction."
And he's right. TV Everywhere, what you want to watch, when you want to watch, where you want to watch, on what device you want to watch it on is what people want. Preferably without being interrupted by commercials every seven minutes.

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