Showing posts with label Breaking Bad. Show all posts
Showing posts with label Breaking Bad. Show all posts

Thursday, November 21, 2013

New Way for Characters to Meet? Or new milieu for a haunting or crime, or a romance?

http://www.slate.com/articles/arts/how_we_watch_tv/2013/11/viewing_parties_why_i_love_watching_shows_like_scandal_and_breaking_bad.html?wpisrc=burger_bar

Wanna Come Over and Watch TV?

The wonderful rise of the viewing party.

TV Watching Party: Brooklyn
Viewers gather for a screening of Bravo's Work of Art at Soda Bar in Prospect Heights, Brooklyn.
Photo courtesy Brooklyn Museum/Flickr via Creative Commons
Earlier this fall, when the Twitter-powered juggernaut Scandal premiered its third season, the show’s devoted fans had no shortage of venues for taking in the next chapter in the lives of Olivia Pope and her team of political fix-it “gladiators.” 

They could watch in the privacy of their own homes, of course, or they could take their fandom public: Bars across the country hosted viewing parties for the occasion. In Washington, D.C.—the backdrop for Scandal—one such event, as described by Damon Young on the blog Very Smart Brothas, took on gala-like proportions, featuring a red carpet, a doorman, and parting gifts (which, for its overwhelmingly female crowd that evening, included lotion and gift certificates for a massage).

Not every live-viewing event was quite as fancy as that one—but they were all part of a new tradition of communal viewing centered around TV series. Not long ago, the only reason to seek out a bar or restaurant with a TV was to catch “the game.” 

(Note this Times piece on the encroachment of television sets into New York City bars: though from just four years ago, it only considers televised sports to be the culprit.) 

When televised events other than sports did warrant communal viewing, they were usually once-a-year offerings, like the Academy Awards, or season finales of major shows like Lost.

Lately, however, bars have been encouraging weekly communal viewing of everything from Game of Thrones to Mad Men. The move has coincided with the rise in “prestige” television series, especially those, like Breaking Bad, which traffic in dramatic tension, surprise, and catharsis, all of which can be fun—or therapeutic—to share with others. 

And there are other benefits to such experiences: For a TV consumer of certain tastes, being cable-less (as more and more people are) isn’t necessarily a hindrance. In New York City, for example, even a relatively omnivorous TV-watcher can find watering holes where she can take in her favorite programs, from True Blood to The Walking Dead to Ru Paul’s Drag Race

And if you’re lucky, you might also get to indulge in some themed drink and food specials in the process.

There’s also the opportunity to rub shoulders with your fellow fans. I recently experienced my first communal viewing of a TV series episode in a public space—the show was Breaking Bad (specifically, the explosive “To’hajiilee” episode); the venue was a moderately-sized pub in Brooklyn. By the time the episode began, the bar was standing room only, with probably about 150 people packed in. 

Prior to arriving, I had been concerned that I would have to contend with a large group of distractible patrons who would in turn distract me with their chatter, or worse, those obnoxious viewers who throw in their two cents after every turning point. But the atmosphere was astonishingly quiet, save for the TVs blaring Walter White’s furiously unraveling saga. 

A couple of times during the course of the hour, some uninformed would-be patron would blunder into the bar looking to grab a mere drink, jabbering away to a friend all the while. But these interlopers were shushed and shamed by the Breaking Bad fans, exiting as quickly as they had come.


It was a highly enjoyable experience, one that felt unashamedly cult-ish and satisfying—collective cheers and audible gasps were shared during the incredible Mexican standoff that ended the episode. Overhearing other patrons banter during commercial breaks about their affinity for “Team Walt,” “Team Jesse,” or “Team Hank” was the superior, real-life version of reading an endless stream of live-tweets espousing the same characters. 

After that night, I knew exactly where I’d be checking out the series finale.

 Of course, I had to camp out at the bar three hours early to ensure that my friends and I got good seats for “Felina”—which is one reason hosting these parties must appeal to bar owners. 

(When I called ahead just to be sure they’d be airing the finale, the employee on the other end happily replied, “Yes we are. We’ve aired it every Sunday for the last couple of seasons! We’ll see you then!” He seemed just as excited about the finale as he was about all the business he’d be getting that evening.) 

But the wait was a small price to pay for sharing a piece of television history with a room full of true Jesse Pinkman fans.

Of course, communal viewing isn’t limited to public spaces.  

Scandal has inspired at least a couple of my friends to host weekly viewing parties at their own homes. The television industry itself has sought to further audience participation, no doubt to boost ratings during initial airings: ABC’s got the perfect themed recipes for your upcoming Scandal viewing; the Academy of Television Arts & Sciences has tips for hosting parties year-round; AMC lays out how to “throw the swankiest Mad Men bash on your block!” 

Even Martha Stewart has advice on how to coordinate the perfect “fall viewing party.” (“Make sure your sofa is stocked with blankets and pillows.”) 

For those who don’t wish to be limited to the tastes of the masses (maybe you and your friends love watching It’s Always Sunny in Philadelphia together), this is a happy alternative. It also fosters a more intimate experience while still remaining communal—you’re surrounded by friends or acquaintances, and audible reactions, even the occasional bon mot, are more welcome, and often encouraged. 

At a viewing party for the recent premiere of VH1’s TLC biopic at a friend’s apartment, homemade cocktails and hors d’oeuvres flowed, as did chuckles and quips.
 
In the past decade or so, TV watching has in some ways become a more solitary act: Thanks to the DVR, to Netflix, and to the proliferation of tablets and smartphones, we’re able to watch what we want, when we want, with little need to accommodate friends or family’s viewing habits. 

Maybe that’s why collective viewing holds appeal: It offers a chance to bring back some of the old camaraderie, and simultaneity, of the TV-watching experience.  We may be more disconnected from our own TV sets and cable boxes than ever before—but the desire to connect with others through our shared pop cultural affections remains. 

 There’s nothing quite like bonding with a complete stranger over your hatred for Breaking Bad’s Todd Alquist. 

And as fun as it is to watch Scandal on a second screen, even the snarkiest tweet is a poor substitute for the real, live, exasperated groans brought on by Olivia and Fitz’s toxic relationship.

Thursday, September 26, 2013

Repost: Just What is a Television “Season” Anyway? Culture Warrior By Landon Palmer on September 24, 2013

Don't forget season story arcs: Wiseguy, Buffy: The Vampire slayer, Prison Break, etc.

http://www.filmschoolrejects.com/features/just-what-is-a-television-season-anyway.php


This past week, AMC announced that it will split Mad Men’s seventh and final season into two 7-episode increments to air in 2014 and 2015, similarly to the way that Breaking Bad has been careening to its much anticipated yet seemingly breathless finale. On the one hand, this represents a business move that exists anywhere between shrewd and shameless, but one that is unlikely to anger fans who would be happy to follow Don and Roger well into the disco era, even if they’re ultimately only getting one extra episode as a result of the wait.
But the decision has convincingly been perceived as an act of desperation on behalf of a network whose two brand-making critical darlings of original programming will soon see their end, with no surefire successor to take their place (perhaps Low Winter Sun should create a crossover story with The Killing). But what I find most striking about this decision is the fact that, perhaps more so than any recent quality cable show, Mad Men has done of great deal of work to identify itself through – and, in the process, help to define – what a television season means in the age of binge-viewing. By separating each season by discrete gaps in the historical procession of time, Mad Men has overtly defined each of its seasons as characterized through changes in its characters’ associations, lives, relationships, locations, business affiliations, etc. So, will each “part” of Mad Men’s final season take place in a separate year?
More importantly, does this mean that, in the supposed golden age of cable drama, we’re returning to a notion of the “season” as an antiquated, purely contractual term, rather than an important organizational principle for our experience of a long-term story?

While scripted American television programming has always been divided into seasons (1950s sitcoms, for instance, had in excess of thirty episodes per season between summer breaks), because television was almost never been packaged and distributed for everyday commercial use for the majority of its existence, the notion of a television “season” was largely a trade term used to describe a show’s longevity, the order of episodes, and to denote the terms for greenlighting and contracts. Seasons, in other words, have rarely been conceptual tools for an audience’s experience of a long-running program.
While television programs became commercially available during the 1980s on VHS (usually in “best-of” packaged forms, but also as full-seasons for the rare devotees), it’s hard to say exactly when a television’s season became a regular evaluative term used in popular vernacular. My money would be somewhere between Happy Days, whose final seasons inspired the term “jump the shark”; Miami Vice, a show whose story arcs were fastidiously tracked by fans; and, of course, Twin Peaks, whose short life-span and deflating mid-second-season-reveal inevitably created first v. second season verbal fisticuffs amongst its unprecedented cult following.
- See more at: http://www.filmschoolrejects.com/features/just-what-is-a-television-season-anyway.php#comments
This past week, AMC announced that it will split Mad Men’s seventh and final season into two 7-episode increments to air in 2014 and 2015, similarly to the way that Breaking Bad has been careening to its much anticipated yet seemingly breathless finale. On the one hand, this represents a business move that exists anywhere between shrewd and shameless, but one that is unlikely to anger fans who would be happy to follow Don and Roger well into the disco era, even if they’re ultimately only getting one extra episode as a result of the wait.
But the decision has convincingly been perceived as an act of desperation on behalf of a network whose two brand-making critical darlings of original programming will soon see their end, with no surefire successor to take their place (perhaps Low Winter Sun should create a crossover story with The Killing). But what I find most striking about this decision is the fact that, perhaps more so than any recent quality cable show, Mad Men has done of great deal of work to identify itself through – and, in the process, help to define – what a television season means in the age of binge-viewing. By separating each season by discrete gaps in the historical procession of time, Mad Men has overtly defined each of its seasons as characterized through changes in its characters’ associations, lives, relationships, locations, business affiliations, etc. So, will each “part” of Mad Men’s final season take place in a separate year?
More importantly, does this mean that, in the supposed golden age of cable drama, we’re returning to a notion of the “season” as an antiquated, purely contractual term, rather than an important organizational principle for our experience of a long-term story?

While scripted American television programming has always been divided into seasons (1950s sitcoms, for instance, had in excess of thirty episodes per season between summer breaks), because television was almost never been packaged and distributed for everyday commercial use for the majority of its existence, the notion of a television “season” was largely a trade term used to describe a show’s longevity, the order of episodes, and to denote the terms for greenlighting and contracts. Seasons, in other words, have rarely been conceptual tools for an audience’s experience of a long-running program.
While television programs became commercially available during the 1980s on VHS (usually in “best-of” packaged forms, but also as full-seasons for the rare devotees), it’s hard to say exactly when a television’s season became a regular evaluative term used in popular vernacular. My money would be somewhere between Happy Days, whose final seasons inspired the term “jump the shark”; Miami Vice, a show whose story arcs were fastidiously tracked by fans; and, of course, Twin Peaks, whose short life-span and deflating mid-second-season-reveal inevitably created first v. second season verbal fisticuffs amongst its unprecedented cult following.
- See more at: http://www.filmschoolrejects.com/features/just-what-is-a-television-season-anyway.php#commen
Mad Men Split Season
Mad Men Split Season
This past week, AMC announced that it will split Mad Men’s seventh and final season into two 7-episode increments to air in 2014 and 2015, similarly to the way that Breaking Bad has been careening to its much anticipated yet seemingly breathless finale. On the one hand, this represents a business move that exists anywhere between shrewd and shameless, but one that is unlikely to anger fans who would be happy to follow Don and Roger well into the disco era, even if they’re ultimately only getting one extra episode as a result of the wait.
But the decision has convincingly been perceived as an act of desperation on behalf of a network whose two brand-making critical darlings of original programming will soon see their end, with no surefire successor to take their place (perhaps Low Winter Sun should create a crossover story with The Killing). But what I find most striking about this decision is the fact that, perhaps more so than any recent quality cable show, Mad Men has done of great deal of work to identify itself through – and, in the process, help to define – what a television season means in the age of binge-viewing. By separating each season by discrete gaps in the historical procession of time, Mad Men has overtly defined each of its seasons as characterized through changes in its characters’ associations, lives, relationships, locations, business affiliations, etc. So, will each “part” of Mad Men’s final season take place in a separate year?
More importantly, does this mean that, in the supposed golden age of cable drama, we’re returning to a notion of the “season” as an antiquated, purely contractual term, rather than an important organizational principle for our experience of a long-term story?

While scripted American television programming has always been divided into seasons (1950s sitcoms, for instance, had in excess of thirty episodes per season between summer breaks), because television was almost never been packaged and distributed for everyday commercial use for the majority of its existence, the notion of a television “season” was largely a trade term used to describe a show’s longevity, the order of episodes, and to denote the terms for greenlighting and contracts. Seasons, in other words, have rarely been conceptual tools for an audience’s experience of a long-running program.
While television programs became commercially available during the 1980s on VHS (usually in “best-of” packaged forms, but also as full-seasons for the rare devotees), it’s hard to say exactly when a television’s season became a regular evaluative term used in popular vernacular. My money would be somewhere between Happy Days, whose final seasons inspired the term “jump the shark”; Miami Vice, a show whose story arcs were fastidiously tracked by fans; and, of course, Twin Peaks, whose short life-span and deflating mid-second-season-reveal inevitably created first v. second season verbal fisticuffs amongst its unprecedented cult following.
When television shows were introduced on DVD in full-season form in the late ‘90s and early 2000s (a more workable contrast from rows upon rows of VHS tapes), the television season thus developed a standard market value that turned it into a prime category for media consumption. That combined with DVR, Internet fanbases, and “complex” (yet aimless) TV narratives made for a framework through which viewers began to watch television programs largely in terms of seasons in place of individual episodes. The notion that we (assuming “we” are non-industry folk) widely think of television in terms of seasons is basically old enough to drive a car right now.
While that doesn’t seem like much in face of a form of media that has operated commercially for over sixty years, the effect has been significant: with the advent of the season as a dominant category for regular television consumption, programs became separated from their broadcast contexts. “Television” became no longer an ephemeral signal through space, but a collection of packages owned in physical or digital form. This is something that Nielsen is literally just now figuring out.
This is why AMC’s decision to air Mad Men as a divided final season is more significant than an example of a network whose future reputation conspicuously being evaluated. The foregrounding of the “season” helped define American television viewing in the 21st century. Engage with a friend in a conversation about Breaking Bad, Homeland, Dexter, The Walking Dead, or True Blood, and the term inevitably comes up as a site of contention, competition, and correspondence around the water cooler. It’s the way you know what not to spoil. And let’s not forget, a person’s favorite season of The Wire can tell you a lot about them, especially if you’re on a first date. (Here’s a tip: if you want to make an impression, say the second, partly because it’s provocative but mainly because it’s the right answer.)
Sure, the logic of splitting up seasons is something of a result of the de-centering of television away from television. As exemplified by Netflix, a TV season is now hardly more than a designated block of time. And nearly a decade ago, HBO first popularized this practice by splitting up the final seasons of Sex and the City and The Sopranos, respectively. This process blatantly pushes DVD sales, assists in negotiating with streaming venues, and builds a show’s audience if it’s popular enough to warrant the split. It also probably creates the most long-term benefit for networks from cast and production contracts and shooting schedules. And it’s the exact type of thinking that’s informed nearly every recent final entry in a beserkly-successful franchise adaptation of a long-running book series, from Harry Potter to Twilight to The Hunger Games. But as television already operates in a serial format, and seasons are no longer bound to the calendar year, perhaps such divisions are more natural.
Yet at the same time, this splitting of seasons threatens to return the notion of the notion of the “TV season” to its largely contractual definition and away from its use as an accessible, shared point of reference for engagement with and evaluation of the show.
The ritual value of television has been so thoroughly structured through correspondence centered on the season that networks’ attempts to capitalize on final seasons potentially threaten the coherence that enabled the modern phenomenon of obsessive TV viewing in the first place. “Seasons” are the units by which we’ve tracked the evolution of Walter White from Mr. Kotter to Scarface.
And Mad Men, whose seasonal division has explicitly organized the show’s content and its ambitious timeline, has in a more demonstrable fashion been both an essential product of this overall process and an important perpetuator of it. If Season 7, Part 1 takes place in 1969 and Season 7, Part 2 takes place in 1970, then these two airings will be, in effect, “separate seasons” in terms of the ways we will experience them, talk about them, and consume them as an audience, even if they’re the “same season” in AMC’s contractual and trade terms.
Will this disjointed approach to the season drastically alter the way we talk about TV? We’ll adapt, no doubt, but it’s worth noting that perhaps networks are the last to realize that the “season” has become a term that’s no longer exclusive to television’s production side.
- See more at: http://www.filmschoolrejects.com/features/just-what-is-a-television-season-anyway.php#comments
Mad Men Split Season
This past week, AMC announced that it will split Mad Men’s seventh and final season into two 7-episode increments to air in 2014 and 2015, similarly to the way that Breaking Bad has been careening to its much anticipated yet seemingly breathless finale. On the one hand, this represents a business move that exists anywhere between shrewd and shameless, but one that is unlikely to anger fans who would be happy to follow Don and Roger well into the disco era, even if they’re ultimately only getting one extra episode as a result of the wait.
But the decision has convincingly been perceived as an act of desperation on behalf of a network whose two brand-making critical darlings of original programming will soon see their end, with no surefire successor to take their place (perhaps Low Winter Sun should create a crossover story with The Killing). But what I find most striking about this decision is the fact that, perhaps more so than any recent quality cable show, Mad Men has done of great deal of work to identify itself through – and, in the process, help to define – what a television season means in the age of binge-viewing. By separating each season by discrete gaps in the historical procession of time, Mad Men has overtly defined each of its seasons as characterized through changes in its characters’ associations, lives, relationships, locations, business affiliations, etc. So, will each “part” of Mad Men’s final season take place in a separate year?
More importantly, does this mean that, in the supposed golden age of cable drama, we’re returning to a notion of the “season” as an antiquated, purely contractual term, rather than an important organizational principle for our experience of a long-term story?

While scripted American television programming has always been divided into seasons (1950s sitcoms, for instance, had in excess of thirty episodes per season between summer breaks), because television was almost never been packaged and distributed for everyday commercial use for the majority of its existence, the notion of a television “season” was largely a trade term used to describe a show’s longevity, the order of episodes, and to denote the terms for greenlighting and contracts. Seasons, in other words, have rarely been conceptual tools for an audience’s experience of a long-running program.
While television programs became commercially available during the 1980s on VHS (usually in “best-of” packaged forms, but also as full-seasons for the rare devotees), it’s hard to say exactly when a television’s season became a regular evaluative term used in popular vernacular. My money would be somewhere between Happy Days, whose final seasons inspired the term “jump the shark”; Miami Vice, a show whose story arcs were fastidiously tracked by fans; and, of course, Twin Peaks, whose short life-span and deflating mid-second-season-reveal inevitably created first v. second season verbal fisticuffs amongst its unprecedented cult following.
When television shows were introduced on DVD in full-season form in the late ‘90s and early 2000s (a more workable contrast from rows upon rows of VHS tapes), the television season thus developed a standard market value that turned it into a prime category for media consumption. That combined with DVR, Internet fanbases, and “complex” (yet aimless) TV narratives made for a framework through which viewers began to watch television programs largely in terms of seasons in place of individual episodes. The notion that we (assuming “we” are non-industry folk) widely think of television in terms of seasons is basically old enough to drive a car right now.
While that doesn’t seem like much in face of a form of media that has operated commercially for over sixty years, the effect has been significant: with the advent of the season as a dominant category for regular television consumption, programs became separated from their broadcast contexts. “Television” became no longer an ephemeral signal through space, but a collection of packages owned in physical or digital form. This is something that Nielsen is literally just now figuring out.
This is why AMC’s decision to air Mad Men as a divided final season is more significant than an example of a network whose future reputation conspicuously being evaluated. The foregrounding of the “season” helped define American television viewing in the 21st century. Engage with a friend in a conversation about Breaking Bad, Homeland, Dexter, The Walking Dead, or True Blood, and the term inevitably comes up as a site of contention, competition, and correspondence around the water cooler. It’s the way you know what not to spoil. And let’s not forget, a person’s favorite season of The Wire can tell you a lot about them, especially if you’re on a first date. (Here’s a tip: if you want to make an impression, say the second, partly because it’s provocative but mainly because it’s the right answer.)
Sure, the logic of splitting up seasons is something of a result of the de-centering of television away from television. As exemplified by Netflix, a TV season is now hardly more than a designated block of time. And nearly a decade ago, HBO first popularized this practice by splitting up the final seasons of Sex and the City and The Sopranos, respectively. This process blatantly pushes DVD sales, assists in negotiating with streaming venues, and builds a show’s audience if it’s popular enough to warrant the split. It also probably creates the most long-term benefit for networks from cast and production contracts and shooting schedules. And it’s the exact type of thinking that’s informed nearly every recent final entry in a beserkly-successful franchise adaptation of a long-running book series, from Harry Potter to Twilight to The Hunger Games. But as television already operates in a serial format, and seasons are no longer bound to the calendar year, perhaps such divisions are more natural.
Yet at the same time, this splitting of seasons threatens to return the notion of the notion of the “TV season” to its largely contractual definition and away from its use as an accessible, shared point of reference for engagement with and evaluation of the show.
The ritual value of television has been so thoroughly structured through correspondence centered on the season that networks’ attempts to capitalize on final seasons potentially threaten the coherence that enabled the modern phenomenon of obsessive TV viewing in the first place. “Seasons” are the units by which we’ve tracked the evolution of Walter White from Mr. Kotter to Scarface.
And Mad Men, whose seasonal division has explicitly organized the show’s content and its ambitious timeline, has in a more demonstrable fashion been both an essential product of this overall process and an important perpetuator of it. If Season 7, Part 1 takes place in 1969 and Season 7, Part 2 takes place in 1970, then these two airings will be, in effect, “separate seasons” in terms of the ways we will experience them, talk about them, and consume them as an audience, even if they’re the “same season” in AMC’s contractual and trade terms.
Will this disjointed approach to the season drastically alter the way we talk about TV? We’ll adapt, no doubt, but it’s worth noting that perhaps networks are the last to realize that the “season” has become a term that’s no longer exclusive to television’s production side.
- See more at: http://www.filmschoolrejects.com/features/just-what-is-a-television-season-anyway.php#comments
Mad Men Split Season
This past week, AMC announced that it will split Mad Men’s seventh and final season into two 7-episode increments to air in 2014 and 2015, similarly to the way that Breaking Bad has been careening to its much anticipated yet seemingly breathless finale. On the one hand, this represents a business move that exists anywhere between shrewd and shameless, but one that is unlikely to anger fans who would be happy to follow Don and Roger well into the disco era, even if they’re ultimately only getting one extra episode as a result of the wait.
But the decision has convincingly been perceived as an act of desperation on behalf of a network whose two brand-making critical darlings of original programming will soon see their end, with no surefire successor to take their place (perhaps Low Winter Sun should create a crossover story with The Killing). But what I find most striking about this decision is the fact that, perhaps more so than any recent quality cable show, Mad Men has done of great deal of work to identify itself through – and, in the process, help to define – what a television season means in the age of binge-viewing. By separating each season by discrete gaps in the historical procession of time, Mad Men has overtly defined each of its seasons as characterized through changes in its characters’ associations, lives, relationships, locations, business affiliations, etc. So, will each “part” of Mad Men’s final season take place in a separate year?
More importantly, does this mean that, in the supposed golden age of cable drama, we’re returning to a notion of the “season” as an antiquated, purely contractual term, rather than an important organizational principle for our experience of a long-term story?

While scripted American television programming has always been divided into seasons (1950s sitcoms, for instance, had in excess of thirty episodes per season between summer breaks), because television was almost never been packaged and distributed for everyday commercial use for the majority of its existence, the notion of a television “season” was largely a trade term used to describe a show’s longevity, the order of episodes, and to denote the terms for greenlighting and contracts. Seasons, in other words, have rarely been conceptual tools for an audience’s experience of a long-running program.
While television programs became commercially available during the 1980s on VHS (usually in “best-of” packaged forms, but also as full-seasons for the rare devotees), it’s hard to say exactly when a television’s season became a regular evaluative term used in popular vernacular. My money would be somewhere between Happy Days, whose final seasons inspired the term “jump the shark”; Miami Vice, a show whose story arcs were fastidiously tracked by fans; and, of course, Twin Peaks, whose short life-span and deflating mid-second-season-reveal inevitably created first v. second season verbal fisticuffs amongst its unprecedented cult following.
When television shows were introduced on DVD in full-season form in the late ‘90s and early 2000s (a more workable contrast from rows upon rows of VHS tapes), the television season thus developed a standard market value that turned it into a prime category for media consumption. That combined with DVR, Internet fanbases, and “complex” (yet aimless) TV narratives made for a framework through which viewers began to watch television programs largely in terms of seasons in place of individual episodes. The notion that we (assuming “we” are non-industry folk) widely think of television in terms of seasons is basically old enough to drive a car right now.
While that doesn’t seem like much in face of a form of media that has operated commercially for over sixty years, the effect has been significant: with the advent of the season as a dominant category for regular television consumption, programs became separated from their broadcast contexts. “Television” became no longer an ephemeral signal through space, but a collection of packages owned in physical or digital form. This is something that Nielsen is literally just now figuring out.
This is why AMC’s decision to air Mad Men as a divided final season is more significant than an example of a network whose future reputation conspicuously being evaluated. The foregrounding of the “season” helped define American television viewing in the 21st century. Engage with a friend in a conversation about Breaking Bad, Homeland, Dexter, The Walking Dead, or True Blood, and the term inevitably comes up as a site of contention, competition, and correspondence around the water cooler. It’s the way you know what not to spoil. And let’s not forget, a person’s favorite season of The Wire can tell you a lot about them, especially if you’re on a first date. (Here’s a tip: if you want to make an impression, say the second, partly because it’s provocative but mainly because it’s the right answer.)
Sure, the logic of splitting up seasons is something of a result of the de-centering of television away from television. As exemplified by Netflix, a TV season is now hardly more than a designated block of time. And nearly a decade ago, HBO first popularized this practice by splitting up the final seasons of Sex and the City and The Sopranos, respectively. This process blatantly pushes DVD sales, assists in negotiating with streaming venues, and builds a show’s audience if it’s popular enough to warrant the split. It also probably creates the most long-term benefit for networks from cast and production contracts and shooting schedules. And it’s the exact type of thinking that’s informed nearly every recent final entry in a beserkly-successful franchise adaptation of a long-running book series, from Harry Potter to Twilight to The Hunger Games. But as television already operates in a serial format, and seasons are no longer bound to the calendar year, perhaps such divisions are more natural.
Yet at the same time, this splitting of seasons threatens to return the notion of the notion of the “TV season” to its largely contractual definition and away from its use as an accessible, shared point of reference for engagement with and evaluation of the show.
The ritual value of television has been so thoroughly structured through correspondence centered on the season that networks’ attempts to capitalize on final seasons potentially threaten the coherence that enabled the modern phenomenon of obsessive TV viewing in the first place. “Seasons” are the units by which we’ve tracked the evolution of Walter White from Mr. Kotter to Scarface.
And Mad Men, whose seasonal division has explicitly organized the show’s content and its ambitious timeline, has in a more demonstrable fashion been both an essential product of this overall process and an important perpetuator of it. If Season 7, Part 1 takes place in 1969 and Season 7, Part 2 takes place in 1970, then these two airings will be, in effect, “separate seasons” in terms of the ways we will experience them, talk about them, and consume them as an audience, even if they’re the “same season” in AMC’s contractual and trade terms.
Will this disjointed approach to the season drastically alter the way we talk about TV? We’ll adapt, no doubt, but it’s worth noting that perhaps networks are the last to realize that the “season” has become a term that’s no longer exclusive to television’s production side.
- See more at: http://www.filmschoolrejects.com/features/just-what-is-a-television-season-anyway.php#comments