Premise is NOT Product.

Contrary to what nonwriters and brand new writers with a burning idea believe, an exciting premise is not product.

It isn't the finished, intriguing work.

Not the story that pulls us in and we feel compelled to repeat to all we meet, imploring to them to read it, too, or at least how "clever" or "romantic" or "blood-thirsty" or profoundly "so much like the real" experience it is.

That requires writing. And editing.

Premise is an idea.

Writing until it is complete, after edits, and published to be performed by the reader's mind or an actor is product.

Wishing you have product, or thinking that since you awoke with this great premise will not magically distill a fine product; not unless you are a writer-editor, screenwriter-editor with patience and drive to completion.

Or a person with a great premise, solid notes, and a payment for a writer to complete your premise to product book, screenplay, novel, game, etcetera.

I'm just sayin'. Premise is not product, people.

--Neale Sourna
Writing-Naked.com